In order to get an idea of who my target audience is, I used YouTube. By bringing up the 'Blind Faith' music video from the Chase and Status VEVO channel, I knew I was using a clip which was going to have been heavily distributed. I then brought up the statistics of the audience and so discovered that I am primarily focusing on a group of teenagers/young adults from the UK. This is useful as, being one myself, I can relate more to the audience's needs and do not need to worry as much over using cultural codes and intertextual references, if I choose to use some, as I am aware of what is well known and what is less so.
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