0.00 - 0.14 Intro
0.14 - 0.16 "Sweet Sensation"
0.16 - 0.27 Intro cont.
0.27 - 0.41 Verse 1
0.41 - 0.54 Hook
0.54 - 1.08 Chorus (1)
1.08 - 1.25 Chorus (2)
1.25 - 1.39 Verse 2
1.39 - 1.53 Hook
1.53 - 2.07 Chorus (1)
2.07 - 2.25 Chorus (2)
2.25 - 2.37 Bridge
2.37 - 2.51 Hook
2.51 - 3.05 Chorus (1)
3.05 - 3.19 Chorus (2)
3.19 - 3.46 Outro (with lyrics)
3.46 - 3.53 Outro (lyrics finished)
29 October 2011
28 October 2011
Applying Genre Theory to Four Texts
I have chosen the two texts ‘Promises’ by Nero and ‘Gold Dust’ by DJ Fresh as they have a similar dance/drum and bass genre to my chosen track ‘Blind Faith’. The other two I have picked, ‘Halo’ by Beyoncé and ‘Feeling Good’ by Michael Bublé, are similar to my thoughts for my coursework in terms of form as they are heavily based on narrative.
Nero – ‘Promises’
Conventions and Code
The video meets this theory as it has a modern setting, representing the futuristic sound of the music. Drum and bass/dance genre is often linked to rebelling and this is signified through the protagonist refusing to swallow the tablet (rebelling is also seen in 'Blind Faith' through the raves). Alike to many other videos of this genre, the lighting is quite harsh. However, this is for the opposite reason to usual; the colours are contrasting as they are quite stark: black/white/blues. As well as this, there is little dancing apart from between 1:55-3:07, yet this is not as energetic as the audience would expect when watching a video of this genre. Finally, the emotions are based around sadness and desperation as they appear to be trapped in this harsh reality which is unusual for this music genre.
Utopian Pleasures
There is a Utopian Pleasure of Social Tension/Inadequacy because of the fragmentation due to their lack of free will and being controlled as if robots, suggesting manipulation; a sense of dreariness (represented through the low saturation of colours); and exhaustion as there is a heavy use of monotony and symmetry in actions which connotes a dull life.
Macro Genre
This is a hybrid genre between narrative and performance, although it is more based upon narrative.
DJ Fresh - 'Gold Dust'
Conventions and Code
This text is made predominantly of dancing with the skipping rope, yet they have replaced the dancefloor with a court, which implies high stamina and levels of fitness. Listening to the music, when the tempo slows it connotes that they are taking a breath. Suiting to the conventions of the genre, the colours are highly saturated which supports the high energy surrounding the narrative.
Utopian Pleasures
The Utopian Pleasure of this text is Utopian Fantasy. This is represented through the sense of a tight-knitted community as they recognise each other and are working together. It is also shown to be an abundant and energised area as there is always someone dancing, which packs the text with intensity for both the performers and the audience.
Macro Genre
This music video takes a narrative form. The elements of performance are given by the dancers rather than the artist.
Beyonce - 'Halo'
Conventions and Code
As expected for a pop video, the protagonists are a couple. This suits both the narrative and the genre. Also, we see Beyonce dancing (which has become a convention of her own for all of her videos) but she is practicing rather than performing. This fits to the narrative as it is about her private life, and so it gives the video a more natural feel.
Utopian Pleasures
This text is a Utopian Fantasy as there is energy from the laughter, dancing, and sense of spontaneity. The idea of a community is signified by the intimacy of the characters' relationship, which is emphasised as they are the only people in the video which suggests that their closeness has created themselves their own community - 'no one else in the world but them'.
Macro Genre
This is a narrative text, with Beyonce's singing being part of the story.
Michael Buble - 'Feeling Good
Conventions and Code
For this genre of music, it is surprising to see that there is a 'James Bond-esque' theme running throughout and the narrative is based upon action. As well as this, the lack of band is unusual. The women in the video represent 'Bond Girls', but can also be seen as a convention of the genre as the song is quite soulful and sensual.
Utopian Pleasures
There is a mixture of both in this text. It can be argued that there is Social Tension in that the conflict between Michael Buble's character and the workers of the factory/plant cause fragmentation. However, Utopian Fantasy is also created through the protagonist's suave character who gives both intensity and energy.
Macro Genre
Alike to 'Halo', this video is centered upon narrative, although it has more performance in the singing. It can also be seen as a homage/parody of James Bond.
Nero – ‘Promises’
Conventions and Code
The video meets this theory as it has a modern setting, representing the futuristic sound of the music. Drum and bass/dance genre is often linked to rebelling and this is signified through the protagonist refusing to swallow the tablet (rebelling is also seen in 'Blind Faith' through the raves). Alike to many other videos of this genre, the lighting is quite harsh. However, this is for the opposite reason to usual; the colours are contrasting as they are quite stark: black/white/blues. As well as this, there is little dancing apart from between 1:55-3:07, yet this is not as energetic as the audience would expect when watching a video of this genre. Finally, the emotions are based around sadness and desperation as they appear to be trapped in this harsh reality which is unusual for this music genre.
Utopian Pleasures
There is a Utopian Pleasure of Social Tension/Inadequacy because of the fragmentation due to their lack of free will and being controlled as if robots, suggesting manipulation; a sense of dreariness (represented through the low saturation of colours); and exhaustion as there is a heavy use of monotony and symmetry in actions which connotes a dull life.
Macro Genre
This is a hybrid genre between narrative and performance, although it is more based upon narrative.
DJ Fresh - 'Gold Dust'
Conventions and Code
This text is made predominantly of dancing with the skipping rope, yet they have replaced the dancefloor with a court, which implies high stamina and levels of fitness. Listening to the music, when the tempo slows it connotes that they are taking a breath. Suiting to the conventions of the genre, the colours are highly saturated which supports the high energy surrounding the narrative.
Utopian Pleasures
The Utopian Pleasure of this text is Utopian Fantasy. This is represented through the sense of a tight-knitted community as they recognise each other and are working together. It is also shown to be an abundant and energised area as there is always someone dancing, which packs the text with intensity for both the performers and the audience.
Macro Genre
This music video takes a narrative form. The elements of performance are given by the dancers rather than the artist.
Beyonce - 'Halo'
Conventions and Code
As expected for a pop video, the protagonists are a couple. This suits both the narrative and the genre. Also, we see Beyonce dancing (which has become a convention of her own for all of her videos) but she is practicing rather than performing. This fits to the narrative as it is about her private life, and so it gives the video a more natural feel.
Utopian Pleasures
This text is a Utopian Fantasy as there is energy from the laughter, dancing, and sense of spontaneity. The idea of a community is signified by the intimacy of the characters' relationship, which is emphasised as they are the only people in the video which suggests that their closeness has created themselves their own community - 'no one else in the world but them'.
Macro Genre
This is a narrative text, with Beyonce's singing being part of the story.
Michael Buble - 'Feeling Good
Conventions and Code
For this genre of music, it is surprising to see that there is a 'James Bond-esque' theme running throughout and the narrative is based upon action. As well as this, the lack of band is unusual. The women in the video represent 'Bond Girls', but can also be seen as a convention of the genre as the song is quite soulful and sensual.
Utopian Pleasures
There is a mixture of both in this text. It can be argued that there is Social Tension in that the conflict between Michael Buble's character and the workers of the factory/plant cause fragmentation. However, Utopian Fantasy is also created through the protagonist's suave character who gives both intensity and energy.
Macro Genre
Alike to 'Halo', this video is centered upon narrative, although it has more performance in the singing. It can also be seen as a homage/parody of James Bond.
26 October 2011
Get Ahead OCR Media: 'The Vixens'
It is useful how they have also blogged their final piece, as I can see how all the research comes together.
This blog has given me inspiration on how to use blogger to my advantage and knowledge of the level of work that is required.
24 October 2011
Radar Love: Feedback
After looking at our Radar Love videos in class and discussing what we liked and what we could improve on, this is what we found out:
On mine and Becky's video, the playing of the guitar was out of sync with the music. As well as this, the guitar we used was a lead guitar, when what we were needing was a bass. In terms of the performance, the people we used didn't match the song in terms of their style, meaning that we did not match the needs of our audience. Due to the lack of time we had to edit, we did not include our split screen which we were disappointed at as we thought it would have worked well.
However, the tambourine was in time as well as the clicking, and the black and white effect worked well in creating a classic effect. We were also complimented on our framing and camera work, in that it wasn't too overstated or flashy.
Michael and Josh used fast cuts which built up a pace, creating enthusiasm for the task which was further demonstrated through Michael's performance at singing.
The variety of shots they used made it interesting to watch which is one of the main needs of the audience. Improvements could have been made in their framing as at some points people were blocked and the camera was set too high. Also, the mise-en-scene needed work as there was washing up liquid in the background and pencils were used as drumsticks.
The third video we looked at was Frank and Harrison's. The most noticeable technique in this was the use of the split screen between the drummer and guitarist. The use of this makes the video more interesting to watch, which is emphasised through the predominant high angle tracking shot which engages the audience.
The framing of the split screen could be improved on in that the focus of the shots is in the centre, whereas if they had flipped the shots or swapped them around, the action would be more clear to see. Also, the camera was a bit shaky at some points, which would have been prevented through the use of a tripod. We can see that the lip syncing is out of time on the second line, but this is blocked on the first as his hand is in the way.
On mine and Becky's video, the playing of the guitar was out of sync with the music. As well as this, the guitar we used was a lead guitar, when what we were needing was a bass. In terms of the performance, the people we used didn't match the song in terms of their style, meaning that we did not match the needs of our audience. Due to the lack of time we had to edit, we did not include our split screen which we were disappointed at as we thought it would have worked well.However, the tambourine was in time as well as the clicking, and the black and white effect worked well in creating a classic effect. We were also complimented on our framing and camera work, in that it wasn't too overstated or flashy.
The variety of shots they used made it interesting to watch which is one of the main needs of the audience. Improvements could have been made in their framing as at some points people were blocked and the camera was set too high. Also, the mise-en-scene needed work as there was washing up liquid in the background and pencils were used as drumsticks.
The third video we looked at was Frank and Harrison's. The most noticeable technique in this was the use of the split screen between the drummer and guitarist. The use of this makes the video more interesting to watch, which is emphasised through the predominant high angle tracking shot which engages the audience.The framing of the split screen could be improved on in that the focus of the shots is in the centre, whereas if they had flipped the shots or swapped them around, the action would be more clear to see. Also, the camera was a bit shaky at some points, which would have been prevented through the use of a tripod. We can see that the lip syncing is out of time on the second line, but this is blocked on the first as his hand is in the way.
21 October 2011
20 October 2011
Audience Statistics
In order to get an idea of who my target audience is, I used YouTube. By bringing up the 'Blind Faith' music video from the Chase and Status VEVO channel, I knew I was using a clip which was going to have been heavily distributed. I then brought up the statistics of the audience and so discovered that I am primarily focusing on a group of teenagers/young adults from the UK. This is useful as, being one myself, I can relate more to the audience's needs and do not need to worry as much over using cultural codes and intertextual references, if I choose to use some, as I am aware of what is well known and what is less so.
19 October 2011
Radar Love: Editing
Today, we began the editing process. Although it is going relatively well, we are facing a few issues.
The first of these is that as the guitarist in our footage is unfamiliar with the song or the instrument, when we use shots such as close ups of the fret, the movement does not fit the riff. However, we have tried to cover this up by slotting in different shots when her hand is not moving when it should be.
The second problem is fitting the lip syncing in with the lyrics, but we are again using the same technique as the guitar to conceal this.
The third issue is that it is hard getting the cuts to match the tempo or the beat. It would have been more useful to have a metronome running alongside the music to help us with this. Therefore, when it comes to editing my music, I will ensure that I use one.
Despite this, we are happy with how it is going and are learning from the issues we have faced.
The first of these is that as the guitarist in our footage is unfamiliar with the song or the instrument, when we use shots such as close ups of the fret, the movement does not fit the riff. However, we have tried to cover this up by slotting in different shots when her hand is not moving when it should be.
The second problem is fitting the lip syncing in with the lyrics, but we are again using the same technique as the guitar to conceal this.
The third issue is that it is hard getting the cuts to match the tempo or the beat. It would have been more useful to have a metronome running alongside the music to help us with this. Therefore, when it comes to editing my music, I will ensure that I use one.
Despite this, we are happy with how it is going and are learning from the issues we have faced.
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