Paradise - Coldplay

Although a different genre of music and narrative, Coldplay's video for 'Paradise' is similar to my music video as they both use animals as a significant and key feature (elephant/rabbit). As the song has reached the top of the charts and the VEVO video hits on youtube is over 64 million, the elephant has become a symbol of the band and song, as well as getting people talking about it as it is an original and exciting idea.

Coldplay are furthering this by dressing as elephants for live shows as well (footage is seen in the 'Paradise' video) which is more advertising for the song.