3. What have you learnt from your audience feedback?

To gather my audience feedback I showed a focus group of 5 people who were part of my target audience firstly the video and then the ancillary task. I did it in this order so that I was then able to ask them what they felt were the most memorable parts of the video prior to seeing the ancillary task, as this was something I wanted to focus on when creating my digipak and poster.

I gave them the following questions to answer, and then gathered the information in order to see which were the most common feelings about my productions.

1. Before I show you the music video, what features would you expect to see in a video of this genre?

2. Now that you have seen the video, what do you feel are the most prominent aspects of the video that you would be most likely to recognise?

3. Do you feel that the video met the needs of the audience through the narrative?

4. Do you feel that the video met the needs of the audience through the editing?

5. Now that you have seen the ancillary tasks, do you find that you can recognise the features of them?

6. Do you feel that you would notice the CD and poster in a shop amongst other products?

7. Do you feel that the ancillary tasks suitably advertise the song and artist?

1. For the first answer, I got mixed answers. While one person said that he would surprised if there was not many special effects, another said that Chase and Status do not use many and so it would be odd if I were to use some in my production. Person 2 said that they were expecting young adults, which I met while person 4 and 5 highlighted how music videos are different to one another in the drum and bass genre and so it would be difficult to be specific one what they were expecting

2. For question 2, all 5 people said that the rabbit was one of the most striking and memorable aspects of the video. This is fortunate as this is what I have also used for my ancillary tasks and so for them to say that the rabbit is the most recognisable part without seeing the digipak and poster is really promising. As well as the rabbit, they also suggested that the female character, the vodka bottle and the church were also striking. I have carried through the element of the church but not the vodka bottle or the female character. 

3. The third answer gave mixed reviews. Three people said that it did meet the audience's needs through narrative but two did not. Those who said it did said it did so because it was relatable to the target audience through the narrative of alcohol and because it was clearly structured into sections which made it easy to follow the narrative. However, those who said it didn't gave reasons that I did not go into enough depth and so at points the rabbit seemed quite out of place. Even so, I am not too concerned with this as I feel that due to the fantastical and confused nature of the narrative, it can be interpreted by the audience in their own way. 

4. The group all liked aspects of the editing but some of them suggested doing some things differently. The parts that I was complimented on was the fast cuts as it matched the tempo and brought pace to an otherwise rather slow song. The target audience of teenagers would often live an intense lifestyle by going out clubbing and drinking and so the fast cuts reflect this. The adjustment of colours were also complimented as they helped to direct the audience through the narrative and so met their need of being understandable and coherent. One person noted the reversal of the vodka shot as it clearly depicted his struggle to recover. All these things helped to make the product more interesting for the audience to watch. However, someone said that due to it being a Chase and Status track, they were expecting a more "natural look" to match their style. On the other hand, even though it was a Chase and Status track, it did not mean that I was bound to their style but I could be inspired by it. I was also told that fast cuts should have been used throughout the whole song as the slow motion could get slightly dull and predictable.

5. It is important for my audience to be able to see the link between the ancillary tasks and the music video. Three of the people said that they immediately recognised the rabbit which is fantastic as this is the focal point of both my CD cover and the advert. It also means that I was write in choosing the rabbit as the main element as I have succeeded in creating products that the audience can remember. Another person said that they loved how the colour changes have been transferred from the video onto the CD as this creates synergy between products. To improve, they suggested that alcoholism should have been involved somewhere in the ancillary task as it is the foundation of my music video's narrative.

6. It is vital that my products stand out against others in a shop as there are hundreds of other EPs to compete with. All five of the people said that they would notice the front cover and the advert in a shop due to the rabbit which they are now familiar with and immediately link to the song. They also said that they'd notice it because of the bold colours which are striking against other covers and adverts which are sometimes rather dull. Despite this, one person did say that they are unsure as to whether they would notice the CD cover on a shelf with other CDs as the dark background may fade into the rest. The same problem is with the spine as there is nothing distinctive on it. However, I do not know what I would change in order to make it stand out more as it is so narrow.

7. Advertisement is really important and the feedback I got from my audience told me that because I have kept the backgrounds simple where the text is, this means that the artist and song title are clearly noticeable and do not get lost in detail. Due to the heavy use of the rabbit, this is advertising for the song on its own with one person saying how "anyone who has seen the video will recognise the rabbit and therefore the artist and track is being advertised by the single image". Despite this, some people also say that the rabbit loses its meaning if the video has not been seen and due to the focus on it, the artist gets lost. Therefore, Chase and Status should have been written in the same styled font amongst the two products in order to allow people who had not seen the video to still recognise an aspect of the ancillary tasks.